Metonymic Formations

Rhetoric and OOO can at times seem polar opposites. While rhetorical identification is concerned with unification and signification, OOO seems to worry about the individual substances of objects, withdrawing from any totalizing unification or signification whatsoever. But as we’ve seen in the last two posts (here and here), the two “realms” may not be so divisive. In fact, as Diane Davis’s comparison of Freudian identification to that of Burke’s has shown us, there is a form of non-symbolic persuasion that is unaccounted for in Burkean rhetoric. My aim in the following post is to use Lacan to clarify this split between nonsymbolic and symbolic action.

To say that the Lacanian subject is complex would be an understatement. However, this shouldn’t deter us from examining at least some part of Lacan’s split subject in order to better understand identification. Identification for Lacan is a two-fold process: alienation and separation.  In Rhetoric and Culture in Lacan, Gilbert D. Chaitin clearly describes the way alienation works in terms of subject-hood:

Adopted from Hegel, Marx and their interpreters, Lacan’s alienation designates the birth of the subject of language, an occurrence that is more like a stillbirth. The subject comes into existence through the discourse of the Other, when the Other…imposes a signification upon the individual, calling her to take up a particular function, investing her with a certain position in the human family or society at large…At this point the subject is confronted with the forced choice of the Lacanian vel (Latin for ‘either,’ ‘or’), which results from the interplay of subject and meaning (attributes) in the functioning of language as predication: either he chooses being , thus loosing out on meaning entirely, or he chooses the meaning imposed on him, and thereby forfeits that meaning-less aspect of signification which constitutes the unconscious (183).

This forced choice of alienation can be boiled to down to the following: either choose meaninglessness and reject language and subject-hood, or you accept the meaning of the Other, and become an instrument of the Other and having subject-hood taken away from you. Either way, you will lose subject-hood. For Lacan, the only way out of this forced choice of alienation, is to recognize a third option, that of the choice itself.
Separation, then, is this way out of the forced choice of alienation. It opens up a space of unknown meaning in signification. If alienation offered the subject an “either/or,” then in separation the subject defines his relation to the Other as a “neither/nor.” As Chaitin understands it:

Either the subject refuses language (meaning) entirely, in which case the nonsubject of psychosis results. From this point nothing further can result. Or she accepts meaning, in which case her individual being is crushed by the universalizing function of the signifier. From this “all” [present in the all or nothing choice of alienation] there is a possible way out, provided the totality of meaning can be disrupted. And that is just what separation involves: opening up a space of non-meaning within language; that is, forming an unconscious. (187)

To open this space up, the subject begins to move between signifiers, neither this one nor that one. And for Lacan, the space between signifiers is also the space of non-meaning in the desire of the Other; that is, the object cause of desire—objet petit a.

Approaching this process rhetorically, David Metzger, in The Lost Cause of Rhetoric, puts alienation and separation in terms of metonymy and metaphor, respectively. What Metzger shows is that, for Lacan, “metonymy functions as a ground for metaphor” (69). One way to understand this is to recognize that the goal of separation (or metaphor) is to temporarily choose a signifier, completing subject identification. However, as we know, Lacan has a previous step before this choice is complete—alienation (or metonymy)—which can be understood as a meaningless chain of possible signifiers. For Metzger, language and the signification of separation forces the meaningless formations of metonymy to be repressed, or given up in favor of the signifier.

What Metzger’s formation should allow us to see, though, is that before identification, we are faced with a meaningless list of things, a metonymy of stuff if you will. So the problem for object-oriented rhetoric is not how then do we identify the object, but what meaningless lists came before such an identification? And instead of asking what is that object for me, we should be asking what metonymy can we provide in order to work in a less-symbolic manner, and describe the object-for-itself?

Beyond Freudian Identification

In my last post I attempted to work through a concept of the rhetorical wrangle as the oscillation inherent in Burkean identification. For Burke, only when identification is seen as being both unification and division can it also be seen as the foundation of rhetoric. Complicating matters, Diane Davis’s work in Inessential Solidarity points to a cover-up in Burke’s definition. Placing Burke’s identification in comparison with Freud’s, Davis discovers that what is left out of Burke is any notion of a non-symbolic identification even though Burke calls for his subject to be divided (between self and other) before existing in any social relations.

On the other hand, for Freud, as Davis reads him through Borch-Jacobsen, there is a suggestiveness that cannot be accounted for when a subject is hypnotized. Suggestion, here, is best understood as an indirect persuasion. As Davis puts it, “Unlike political persuasion, suggestion is an improper rhetoric, a bastard form that induces action (or attitude) without properly persuading, a directly suasive ‘discourse’ that defies the presumed distance between self and other, evading cognitive discretion and so all possibility for deliberation” (33). For Freud, suggestion is dangerous, leading him to reject it as a form of analysis. Instead, as Davis informs us, Freud trades in the analyst’s suggestions in favor of the patients “free-associations.” However, Freud finds himself going back to hypnosuggestion to later explain group formation as a form of such suggestion—where members, before identifying as a group, identify with a leader, a father, a fuhrer (31). Suggestion exposes, then, a type of identification that is not produced by and from the self, but instead is issued by an other.

Following Davis just a little bit further, what we find in Freud is that in relation to alterity identification is at a loss. Identification fails to wholly signify the self in response to this other. And, as Davis remarks, “It is not in identification, but its failure, in the withdrawal of identity, that I am exposed to my predicament of exposedness and become capable of demonstrating concern for another finite existent” (35) The originary other that splits the subject from it’s self for Burke, is for Freud “a surplus of alterity that remains indigestible, inassimilable, unabsorbable” creating a negative, a lack that is also a surplus (34). But since, as Davis reminds us, there are no negatives in nature for Burke, what are we to make of this remainder that is not part of the symbolic?

Sadly, this is where we must break from Davis, not out of disagreement but out of necessity. For Davis’s work opens a door that we must now step through. By pointing out a non-symbolic form of identification that revolves around this non-signified other, Davis ends her discussion of Burkean identification by stating that:

[W]hat Burke censored in Freud—consciously or unconsciously—is the possibility that no flex of reason, no amount of proper critique, can secure the interpersonal distance on which Burke had pinned his hopes. According to Freud, an affectability or persuadability operates irrepressibly and below the radar of the critical faculties. (35-6)

It is the goal of the next post to explore the nature of this operation that is “below the radar” of symbolic action. In order to do this, I will have to move beyond Freud and into Lacan.

The Rhetorical Wrangle

The “rhetorical wrangle” is a phrase that only briefly appears in Kenneth Burke’s A Rhetoric of Motives, but as a concept (one that I wish to push to the fullest extent) it represents the ambiguity that Burke saw in what makes persuasion possible – i.e., identification.  On the one hand identification refers to unification, a wholeness or completeness. To be identified is to have definition as someone or something. However, on the other hand, as Burke makes extremely clear, this unification can only take place because “identification is compensatory to division” (21). In this way, identification is a consubstantial process, both joining while keeping separate. Including division as a major aspect of identification, though, allows Burke to create an oscillating binary (identification/division); but not without some ambiguity. For example, perhaps we have all had that friend who never seems to be satisfied with his job. And each time he accepts a new position, he seems to merge who he is with the job he is doing, at times self-identifying as a barista, a waiter, or a telecommunications consultant. However, there is always a point during each of these professions where division creeps in, and that friend starts to complain about feeling exploited as a worker. It is precisely at this point of uneasiness (or the hesitation between belonging and exploitation) that for Burke, “you have the characteristic invitation to rhetoric” (25). And, as if to head our questioning off at the pass, moments later Burke clarifies such an invitation, arguing that even if you believe to be working out of the purest of motives, the ambiguities of identification lead to argument. So that, no matter how “‘pure’ one’s motives may be actually, the impurities of identification lurking about the edges of such situations introduce a typical Rhetorical wrangle of the sort that can never be settled once and for all…” (26). In this way, rhetoric, for Burke, only becomes possible through the push and pull of the wrangle as an effect of identification.

Building on the ambiguities of identification and the rhetorical wrangle, Diane Davis in her book Inessential Solidarity, reminds us that for Burke, identification is settled symbolically:

According to Burke, there is no essential identity; what goes for your individual “substance” is not an essence but the incalculable totality of your complex and contradictory identifications, through which you variously (and vicariously) become able to say “I.” Like the “official” Freudian version on which it’s based, “rhetorical identification” depends on symbolic representation, on the production and intervention of meaningful figures, which Burke says are already persuasive: “whenever there is ‘meaning,’ there is ‘persuasion’” (21)

However, as Davis points out, if the self is constructed through multiple identifications, not only must we be foreign to ourselves – much in the same way our unemployable friend appears to always be playing a new role with a new identity. But, paradoxically, if identification is to only come about through shared meaning, we must also know ourselves “as and through [our] representations” in relation to an other (21). Yet it is the first split that troubles Davis. Before the rhetorical wrangle of identification ever takes place, Burke has set up a prior division (and possible identification) between self and other. For Burke, Davis argues, “the division between self and other is the ‘state of nature’ that is identification’s motivating force: identification’s job is to transcend this natural state of division, and rhetoric’s job is identification” (22). Here, identification (and by default rhetoric, as well) becomes mixed up with desire. As a separate organism, the human for Burke, is individuated. Yet, as a symbol using animal, the human becomes, in Burke’s words, “homo dialecticus.”

Homo dialecticus is a split subject, both self and other, desiring to belong. For Davis, “Essentially enclosed and alienated, [Burke’s] homo dialecticus already desires to transcend this state of nature—‘[b]iologically, it is of the essence of man to desire”—and is ontologically equipped to do so via the inborn powers of his or her imagination” (23). So while Burke maintains individuality among human persons, he immediately places these already desiring individuals into a complex network of identifications and rhetorical wrangle of shared meanings. What Burke implies but avoids ever saying, as Davis sees it, is that “identification can no longer be understood as an identification of one with another, at least not at first, since it would necessarily precede the very distinction between self and other” (26). And this prior identification lends itself to a rhetoricity or “affectability or persuadability that is at work prior to and in excess of any shared meaning” (26). Does this mean, then, that there is a possibility for a nonsybmolic action?

Where I am.

So I've officially let this blog live its own life for awhile. Not good. So in the next few weeks I will be developing my ideas over rhetorical identification and OOO. Stay tuned, and sorry for the absence.