Tuesday, February 22, 2011

SR Advertising

Levi has a great post up here. I thought I might add this:

Extended Objects

Perhaps one of the most uncanny objects for me is a prosthetic. Prosthetics are unsettling in that they both replace a part (arm, leg, teeth, eye, etc.), but they can also be seen, especially in a world one step away from cyborgs and artificial intelligence (Yes, I’m looking at you Watson), as an addition – see Neil Harbisson’s eyeborg implant which allows him to hear color. But either way, prosthetics are uncanny in that they are seemingly “unnatural” or sometimes literally “artificial.” Prosthetics are objects both out of place, but useful in their place. They truly are unhomely, or unheimlich. And perhaps what is most uncanny about prosthetics is that they work by extension. Even the word “extension” denotes a movement beyond the normal or everyday.

The prosthetic extends the effective reach of an object beyond what it is normally capable of reaching. But, in creating a relation between the object of interest and the initial object, the prosthetic drops away, or withdraws. So, for example, when I need to reach a box at the top shelf I might extend my rather puny reach with the help of a broom handle. The broom handle becomes a prosthetic, which means that it also drops away as I achieve my goal of reaching the box. This type of extension is closely tied to Marshall McLuhan’s argument that media extends us:
All media are extensions of some human faculty – psychic or physical. The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, [and] electric circuitry an extension of the central nervous system. Media, by altering the environment, evoke in us unique rations of sense perceptions. The extension of any one sense alters the way we think and act – when these ratios change, men change. (26-41)
But we need to extend McLuhan’s definition beyond the human to state that all objects extend other objects. Cables extend information, aglets extend the life of shoelaces, and remote controls extend the couch. Each prosthetic either withdraws or forces other objects to withdraw in its use.

Sampling as Causation

Over at Timothy Morton’s blog, he has a few posts up developing his notion of sampling as a form of causation (and it appears, interaction, if I read him correctly) of objects. For Morton, objects sample each other but in doing so, retroactively change or effect themselves:
Every sample is a translation, in that it chops a sensual slice out of an object and thereby creates another object. To that extent then, causality is a kind of sampling. Thus when we observe a phenomenon, we are always looking strictly at the past, since we are observing a sample of another object. To sample is to posit retroactively.
In other words, any quality found in an object is an uncanny return or a moment of retroactive causation. For example, the table in front of me has a certain hardness to it, a phenomenon or effect of some other object(s), but what withdraws from my interaction with the hard table is precisely this cause – that is, those tiny dense particles. Therefore, according to Morton – and I think I understand him correctly – this hardness works retroactively to color over the table and perhaps its surroundings. Effects, then, are often so surprising that they cover over the everyday work that causes them.

Objects interact with other objects at all levels of scale. Morton’s sampling proposes that objects are both samples of other objects and are themselves constantly being sampled by other objects. Perhaps this is another way of discussing the active or productive nature of objects in OOO – like I argued for in my last post with Deleuze and Guattari’s notion of machines as products/producers.